The retouching I performed was for imagery for the website and apps to drive the campaign.
The campaign was built around a property called RizLab – a virtual music laboratory, creating experiments to break the boundaries of traditional music entertainment.
RizLab completed 3 musical experiments:
RizLab completed 3 musical experiments:
Project 1:
Chart-topping act Friendly Fires embraced their personal passion, and presented the past, present and future of dance music at Bestival. During an extraordinary 8-hour performance, the crowd was treated to a collaboration with acts that included the legendary Frankie Knuckles, A Guy Called Gerald and SBTRKT
Project 2:
Pioneering artist Jamie XX came together with the extraordinary 3D visual artist Quayola to create a 3-hour live fusion of art and music. A new track was created by Jamie XX, accompanied by Quayola’s reactive visuals projected onto two 30-metre high-definition screens.
Project 3:
The first live interactive music video, featuring Mike Skinner (The Streets), Rob Harvey (The Music), and Mercury-nominated Ghostpoet, was created. They then gave over 20,000 fans the opportunity to vote live online. What spontaneous trouble was caused during the live 1-take recording of their new music video entitled Trouble! In addition, a limited vinyl of the single was hand-stamped and given to all attendees of the live event.
Outcome
The campaign exceeded all business expectations and surpassed previous business metrics based on an equivalent A&P budget. (Independently evaluated by Metrica)
Best digital performance( post campaign):
- 32,740 visits +86%
- 158,897,570 ots +132,000%
- 158,897,570 ots +132,000%
Best brand performance:
- 2011 17%
- brand advocacy +112%
- brand advocacy +112%
Brand performance:
- Sales up and positive brand sentiment up from 8% pre-campaign to 30% during campaign
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CLIENT: EXPOSURE
ART DIRECTOR: TOBY NORRIS
CLIENT: EXPOSURE
ART DIRECTOR: TOBY NORRIS
